QCOSTARICA – Looking to save costs on imports, Purdy Motors, exclusive importer and dealer of the Toyota brand in Costa Rica, will begin assembling Hino trucks.
The company said it has spent US$7 million dollars in remodeling its La Uruca and Liberia facilities and has received certification by Toyota Japan for the assembly.
Jesús Castro, chief of Purdy Motor Group, said assembling in Costa Rica will save the company 30% in operating costs. “It allows us to decrease the cost of shipping, that is if the vehicle comes assembled it requires one container and un-assembled three trucks will fit in one container,” said Castro.
Castro said the assembly will begin in April 2016 with an estimated production of 10 units monthly.
But this is not the first time Purdy has been involved in vehicle assembly in Costa Rica, the company did so for time in the 1970s and 1980s.
The company also has operations in Mexico and the United States, with head offices in South Dallas, with the objective of achieving a synergy between markets, replicating the processes of Costa Rica in the United States and vice versa.
“Our vision is to be the principal partner in a leading brand, so our strategy is one brand: Toyota (…),” said Castro.