The U.S. coffee chain Starbucks chose Lincoln Plaza in Moravia for its second point of expansion in Costa Rica. Lincoln Plaza opened its doors to the public on November 10, 2012 with more than forty retail stores.
The choice for Corporación de Franquicias Americanas (CFA) to open in Lincoln Plaza is not a surprise, as the new commercial centre is owned and developed by Portafolio Inmboliario (Pimnsa), the same developed of Avenida Escazú, the home of the first Starbucks store.
Last June CFA opened its doors to the 220 square metre outlet with a strong publicity campaign and media coverage. Lines outisde were around the corner for the first weeks of operations, as Costa Ricans chose to try America’s most popular coffee house.
In Central America, CFA operates seven Starbucks outlets, in addition to the 138 stores of international chains Pizza Hut, KFC, Wendy’s and China Wok.
Lincoln Plaza is also home to other interantional brand names like GNC, Pizza Hut, KFC, Quiznos and Spoleto. Costa Rican chains include Universal, Yamuni, Pops, Enterpans and CCM Cineas.