Thursday 24 June 2021

Taxis promote literacy in Latin America

RIO DE JANEIRO, Brazil – Is traffic backed up? Read a book.

Launched in 2011 in São Paulo, the Bibliotaxi project now offers books to taxi passengers in 25 Brazilian cities.

As of April 24, taxi passengers in Bogotá, the capital of Colombia, have access to 3,500 standard books and 100,000 digital books through the Bibliotaxi project. (Courtesy of Easy Taxi)
As of April 24, taxi passengers in Bogotá, the capital of Colombia, have access to 3,500 standard books and 100,000 digital books through the Bibliotaxi project. (Courtesy of Easy Taxi)

- Advertisement -

“The idea is to put the books in front of people, promoting access to culture and entertainment. There’s nothing better than taxis, and the taxi drivers themselves, who have the gift of gab, to promote this encounter,” said Minas Gerais native Tallis Gomes, the 27-year-old co-CEO and founder of Easy Taxi, a pioneer in using mobile services to book taxis in Latin America.

This year, Bibliotaxi partnered with the Saraiva bookstore chain, which donated more than 80,000 books to the project, including literary classics, new releases and major best sellers. They are available in almost 50,000 vehicles nationwide.

Less than six months ago, Bibliotaxi spread to Chile, Colombia and Peru.

In the Colombian capital of Bogotá, efforts are concentrated on a digital version of Bibliotaxi. Since April 24, Easy Taxi motorists have been circulating with kits for the project. In addition to 3,500 standard books, 100,000 digital books also are available to passengers through the use of a mobile app.

- Advertisement -

“Our goal is to create a huge collaborative library, bringing together culture and mobility,” Gomes said.

When the ride ends, the passenger can take the book home, free of charge, and return it during another taxi ride. Passengers who wish to donate books can give them to any taxi driver involved in the project or contact Easy Taxi, which will pick up donations of at least 200 books.

“We kicked things off [with this donation of over 80,000 books], but any book can be donated,” Jorge Saraiva Neto, the CEO of the Saraiva Group said. “There are no restrictions with respect to the genre.”

The initiative began spontaneously in São Paulo’s neighborhood of Vila Madalena, when taxi driver Antônio Miranda began lending books to his regular passengers. The project started expanding with support from the website Catraca Livre and the NGO Instituto Mobilidade Verde.

In 2012, journalist and cultural activist Gilberto Dimenstein of Catraca Livre introduced the project to Easy Taxi – and that’s how the initiative went nationwide, with an initial collection of 8,000 books and the slogan “Uma mão na direção, outra na educação” (One hand on the wheel, the other on education).

Gomes said he no longer knows the collection’s size, due to the significant number of donations by passengers to taxi drivers.

- Advertisement -

“The passenger doesn’t need to register before borrowing a book. We don’t have any way to establish official figures,” said Gomes, adding he’s not concerned about the potential for the books being damaged or not returned.

Lincoln Paiva of the NGO Instituto Mobilidade Verde encourages every taxi service to enroll in the project.

“The initiative is cool and totally free. Any taxi driver or company can participate,” said Paiva, who is involved in several urban mobility projects in São Paulo.

In Natal, the state capital of Rio Grande do Norte, the project has been a success with tourists, taxi driver Elissandro Alves said.

“Given that Natal receives many tourists from other Brazilian states, many of them borrow books from me to read during their holiday and return them to another taxi driver at the end of their stay,” Alves added.

Bibliotaxi is available in the following Brazilian cities: Aracaju, Belém, Belo Horizonte, Brasília, Campinas, Campo Grande, Cuiabá, Curitiba, Florianópolis, Fortaleza, Goiânia, João Pessoa, Maceió, Manaus, Natal, Niterói, Porto Alegre, Recife, Rio de Janeiro, Salvador, Santos, São José dos Campos, São Luís, São Paulo and Vitória.

Source: Infosurhoy

- Advertisement -

We strive for accuracy in its reports. But if you see something that doesn’t look right, send us an email. The Q reviews and updates its content regularly to ensure it’s accuracy.

"Rico" is the crazy mind behind the Q media websites, a series of online magazines where everything is Q! In these times of new normal, stay at home. Stay safe. Stay healthy.

Related Articles

Preventive operations to protect tourists visiting the Guanacaste Conservation Area

QCOSTARICA - The Ministry of Public Security (MSP) and the National...

Facts and Career Opportunities for Positioning and Popularity of a Casino Dealer

Are you thinking about becoming a casino dealer? If you’re a...


Construction companies that paid alleged bribes would be disqualified for ten years

QCOSTARICA - If it is proven in a final judgment that they did pay bribes to Conavi officials, several companies could be disqualified from...

Today’s Vehicle Restriction June 21: plates ending in 1 & 2 CANNOT circulate

Today, Monday, June 21, we are back to the two plates that cannot circulate, in today's case plates ending in 1 & 2 CANNOT...

New trends in coffee consumption challenge sector

QCOSTARICA - Changes in consumption habits in terms of times, types of preparation and specialties challenge the coffee sector. Most of the consumers in Costa...

Today’s Covid News: Less than 800 new cases for the first time in two months

QCOSTARICA - For the first time in two months, less than 800 new cases of covid-19 in a single day were registered on June...

The Best Sports To Play On A Beach

Costa Rica has some of the best beaches in the world. The coastline is blessed with golden sand, beautiful palm trees, and perfect blue...

Germany opens borders to Ticos from this Friday!

QCOSTARICA - Good news for Ticos with traveling fever! From Friday, June 25, Germany will allow entry of travelers from Costa Rica as long...

Today’s Covid News: Average daily deaths from Covid-19 begins to decline

QCOSTARICA - The week of June 13 to 19 registered a decrease in the average number of deaths due to Covid-19, when 20 daily...

How to Continue Learning German If You Live in Berlin

Berlin is the place to be: the best parks, cinemas, concerts, and cultural life attract many students every year. COVID-19 has changed the situation...

Tico tried to enter via San Jose airport with ¢93 million in cash

QCOSTARICA - A Costa Rican tried to enter the country through the Juan Santamaría International - San Jose Airport - with US$153,244 (the equivalent...


Get our daily newsletter with the latest posts directly in your mailbox. Click on the subscribe and fill out the form. It's that simple!

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.