Thursday 25 February 2021

The Ten Most Popular Consumer Brands in Costa Rica

Leche_Dos_Pinos_Semi_descremada_250ml-500x500QCOSTARICA – Nine out of ten Costa Rican households purchased Dos Pinos products in 2015, the first choice of consumers in Costa Rica.

The data is from the Brand Footprint 2015  survey conducted by Kanta Worldpanel, of 750 homes in the Greater Metropolitan Area (GAM) of San Jose.

According to Alejandra Ortiz, direct of Expert Solutions at Kanta Worldpanel Costa Rica, the households provided proof of the product packaging they purchase every two weeks.

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In the world, as in Central America, Coca Cola is the top brand, while in Costa Rica it is third on the top 10 list.

For the “top 10” brand, the study assesses penetration (number of times that the brand was present in a home) and purchase frequency (number of times the brand was purchased during the year) in Costa Rican households.

These are the ten favorite brands of Costa Rican consumers:

  1. Dos Pinos
  2. Maggi
  3. Coca Cola
  4. Pozuelo
  5. Colgate
  6. Numar
  7. Tang
  8. Lizano
  9. Pasta Roma
  10. Coronado

This study seeks to obtain the degree of actual connection between a brand and its final consumers.

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Globally, the top 10 consumer brands are: Coca-Cola, Colgate, Lifebuoy, Maggi, Lay’s, Pepsi, Nescafe, Indomie, Knorr and Dove.

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We strive for accuracy in its reports. But if you see something that doesn’t look right, send us an email. The Q reviews and updates its content regularly to ensure it’s accuracy.

"Rico" is the crazy mind behind the Q media websites, a series of online magazines where everything is Q! In these times of new normal, stay at home. Stay safe. Stay healthy.

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