The data is from the Brand Footprint 2015 survey conducted by Kanta Worldpanel, of 750 homes in the Greater Metropolitan Area (GAM) of San Jose.
According to Alejandra Ortiz, direct of Expert Solutions at Kanta Worldpanel Costa Rica, the households provided proof of the product packaging they purchase every two weeks.
In the world, as in Central America, Coca Cola is the top brand, while in Costa Rica it is third on the top 10 list.
For the “top 10” brand, the study assesses penetration (number of times that the brand was present in a home) and purchase frequency (number of times the brand was purchased during the year) in Costa Rican households.
These are the ten favorite brands of Costa Rican consumers:
- Dos Pinos
- Coca Cola
- Pasta Roma
This study seeks to obtain the degree of actual connection between a brand and its final consumers.
Globally, the top 10 consumer brands are: Coca-Cola, Colgate, Lifebuoy, Maggi, Lay’s, Pepsi, Nescafe, Indomie, Knorr and Dove.