“Vamos a Turistear” is back, the program by the tourism institute to draw the attention of national tourists for this holiday period.
The objective of hte Instistuto Costarricense de Turismo (ICT) is for Costa Ricans to get out and know their country, offering contests and promotions.
Using the social networks like Facebook and YouTube, the ICT is promoting new tourist locations, focusing on culture, tourism and education.
The strategy also aims to include the indigenous sector and artisanal fishing among others.