Monday 21 June 2021

8.7% Of Retailers Found With Misleading Black Friday Advertising

COSTA RICA NEWS — The Ministerio de Economía, Industria y Comercio (MEIC) – Ministry of Economy, induystry and commerce – said that 8.7% of the retailers visited by officials this Black Friday (Viernes Negro) failed to comply with advertising claims and product information offered to customers.

Image for illustrative purposes.
Image for illustrative purposes.

The MEIC says it visited some 80 retails in the major markets of San José, Heredia, Alajuela and Cartago.

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Seven of the 80 were in breach, while the other 73 were found to compliance with their promotions.

The MEIC report is based on information up to 3:00pm Friday, while inspections continue into the evening.

The Director of Consumer Support, Cynthia Zapata, explained that violations included not displaying the stock quantity of each product on promotion, not showing the regular and sale price on the sticker and the conditions of sale on promotional items.

Consumers can report problems or file a complaint against a retailer by calling 800 CONSUMO (800 266 78 66) or 1311 on their cellular phone.

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Zapata said that 186 calls of alleged misleading advertising were received today (Friday), of which four were founded.

Complaints can also be made by way the MEIC page at

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We strive for accuracy in its reports. But if you see something that doesn’t look right, send us an email. The Q reviews and updates its content regularly to ensure it’s accuracy.

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