Friday, 27 November 2020

Costa Rica Car Dealer Buys U.S. Dealership

Purdy Motors planned construction of Toyota Tower in Toyotaland in La Uruca
Purdy Motors planned construction of Toyota Tower in Toyotaland in La Uruca

QCOSTARICA – Purdy Motors, the Costa Rican Automotive company, has acquired a car dealership in Dallas, bringing the number of subsidiaries of the company operating out of Costa Rica to four: two in Mexico (Saltillo and Cuautitlán Izcalli), Bryan College Station and Madisonville, in Texas.

The new branch in Texas, was born under the brand Atkinson Toyota South Dallas and is dedicated to marketing Toyota and Scion brands of cars.

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With the addition of 150 Atkison employees, Purdy employees 500 outside of Costa Rica.

The company says it plans to continue expanding its operations primarily in North America, this even after having opportunities to enter South America

“Our focus is the north … We are acquiring deep knowledge in these markets about new tools: the relationship with the customer, technologies, processes, among other things. We are also implementing some outside ‘behaviors’ that generated good results in the country such as the structure and development of aftermarket areas,” Jesus Castro, CEO of Grupo Purdy Motor, told that

Purdy is the exclusive franchisee of Toyota, Daihatsu, Hino (trucks) and Lexus brands.

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Last year the company reported a 5% increase in new vehicle sales and is currently expanding its Cuidad Toyota (Toyotaland) centre in La Uruca, including the building of a new tower for administration and sales showrooms.

The company also is expecting in 2018 to introduce to Costa Rica the first hydrogen powered vehicle.


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