Monday 17 May 2021

Costa Rica Keeps On Winning In Tourism

Almost 9% of the country’s total employment comes directly from tourism. Tourism accounts up to 8.2% of the country's Gross Domestic Product (GDP).

Costa Rica got into 2019 on European catwalks, fashion items, French cuisine, public roads, buses, electric cars, trams and subway stations. Also in film festivals, television programs, biodiversity conservation gardens, sporting events, and social networks.

Costa Rica’s image was on public roads, subway stations, and trams, television shows, catwalks, festivals, gastronomic workshops and sporting events in Europe, Canada, and the United States.

This “Only the Essentials,” tourism campaign by the Instituto Costarricense de Turismo (ICT) – Costa Rican Tourism Board – featured in 151 special projects in priority markets in the United States, Canada, and Europe, to position the country as a tourist destination.

- Advertisement -

Last year, the Costa Rican Tourism Board launched “Only the Essentials,” a worldwide tourism campaign meant to brand the country as “an opportunity to connect with the essence of life: nature, well-being, culture and adventure.”

The campaign has been a success. Tourism Minister María Amalia Revelo estimates that the country will close 2019 with a 5% growth in international arrivals by air.

Minister Revelo reaffirmed that “our responsibility and commitment is to manage this tourist success, which boosts our economy and is a generator of employment of great importance for the country.”

Tourism is one of the main engines of the country’s economy. According to the ICT  and Banco Central (Central Bank of Costa Rica), the tourism industry directly accounts for 6.3% of the national economy and 1.9% indirectly, which adds up to 8.2% of the Gross Domestic Product (GDP).

- Advertisement -

In addition, almost 9% (8.8%) of the country’s total employment comes directly from tourism. Combined with the productive linkages and indirect employment the industry generates, it represents the main source of income for thousands of Costa Rican families.

During the first half of 2019, the country saw 1,549,812 international arrivals by air, the main source of visitors to the country, of which, 65% came from the United States and Canada.

“Only the essentials” reintroduces travelers to the Costa Rica Essential brand and the promise of experiencing a connection with nature, with their peers and with themselves on their visit to our country.

“Only the Essential” yn New York

The campaign was accompanied by a variety of activations in Chicago and New York as the installation of an interactive container that offered New Yorkers a 24-hour sensory experience of the Costa Rican rainforest in the middle of Brookfield Place and a massive tasting of Costa Rican coffee (2,000 cups) distributed with the help of two bicycles decorated with the art of typical carts on the international day of that drink.

Breaking paradigms

In Europe, it was a year to break paradigms in Germany, Switzerland, Holland, Spain, the United Kingdom, France, and Italy.

- Advertisement -

Electric vehicle in France inspired by the rainforest of Costa Rica

Some of the promotion projects promoted this year in these priority markets were the:

  • The Eden Project in the United Kingdom
  • The “Pura Vida 2020” collection at the Ifema Events Center in Madrid, inspired by our flora and fauna and complemented by accessories made by Costa Rican artisans
  • Among the 24 projects implemented in France, the transformation of 368 electric vehicles into mobile rain forests with elements of Costa Rican biodiversity stands out
  • One of the 36 special projects developed in Germany was a strategic alliance with the sportswear brand Salomon, very popular among those who practice outdoor activities.
  • The Taylor Morris Eyewear brand launched its Costa Rica collection, a limited edition of 200 pairs of sunglasses. The designers, who visited the country to be inspired, will allocate 15% of sales to the Las Pumas Rescue Center in Cañas, Guanacaste.

FITUR Fair in Spain

Costa Rica’s image abroad is also consolidated through the coverage of international media through reports, articles, and documentaries about the country.

Following recommendations from public relations agencies hired by ICT in North America and Europe, in 2019, targeted for the campaign were 324 journalists mainly from Europe and Latin America, as well as 65 from the United States and Canada.

- Advertisement -

We strive for accuracy in its reports. But if you see something that doesn’t look right, send us an email. The Q reviews and updates its content regularly to ensure it’s accuracy.

"Rico" is the crazy mind behind the Q media websites, a series of online magazines where everything is Q! In these times of new normal, stay at home. Stay safe. Stay healthy.

Related Articles

Will the new wave of COVID-19 infection threaten Costa Rica tourist recovery?

QCOSTARICA - Will the current wave of covid-19 infections cost Costa...

Canada approves BioNTech-Pfizer vaccine for young teens

QCOVID DIGEST - Canada's health regulator has authorized the Pfizer/BionTech coronavirus...


Guide to the COVID Travel Restrictions for Central America

QCOSTARICA - A country-by-country guide to the current Covid travel restrictions for Central America guidelines during the COVID-19 crisis. Costa Rica (open) Costa Rica opened its...

Space tourism is here – 20 years after the first stellar tourist, Jeff Bezos’ Blue Origin plans to send civilians to space

For most people, getting to the stars is nothing more than a dream. But on May 5, 2021, the 60th anniversary of the first...

Travel agencies estimate 10,000 Costa Ricans who will travel to the United Stares to be vaccinated

QCOSTARICA - The demand of Costa Ricans to go to get vaccinated against covid-19 in the United States increased strongly from Semana Santa, so...

Costa Rica ranks first in human talent in Central America

QCOSTARICA - The Global Talent Competitiveness Index (IGCT) 2020 revealed that out of 132 countries, Costa Rica ranks 37th in human talent with a...

How to Make the Most Out of Your Travel Experience

There’s no one out there that doesn’t love the sense of adventure that comes with exploring a new place. Whether you’re planning a short...

New batch of 124,000 doses of Pfizer / BioNTech vaccine arrived Tuesday

QCOSTARICA - A new batch with 124,020 doses of the covid-19 vaccine landed Tuesday night, as part of the weekly deliveries from Pfizer. With this...

Costa Rica will buy two million more doses to accelerate vaccination

QCOSTARICA - The President of the Comision Nacional de Emergencias (CNE), Alexander Solis, announced this Monday afternoon that Costa Rica is purchasing an additional...

Farmer’s fairs remain fertile despite the effects of the pandemic

QCOSTARICA - Despite the effects of the pandemic, "ferias" (farmers fairs) that are a staple on weekends across the country, from small towns to...

Colombia surpasses 80,000 COVID-19 deaths; ICU’s nearly full

QCOLOMBIA – Confirmed deaths from COVID-19 in Colombia passed 80,000 on Friday, May 14, with intensive care units almost full in the biggest cities,...


Get our daily newsletter with the latest posts directly in your mailbox. Click on the subscribe and fill out the form. It's that simple!

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.