Friday 18 June 2021

Costa Rica Tops In Central America For Online Shopping

80% of consumers in Costa Rica say they prefer to see and touch the product in stores before buying
80% of consumers in Costa Rica say they prefer to see and touch the product in stores before buying

QCOSTARICA – While a small percentage in Costa Rica make only purchases, estimated around 12%, it is the country in the region with the most online shoppers.

According to data from Kantar Worldpanel, as reported by La Nacion, the country has a 88% internet coverage, twice the average of Central America, at 47%.

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Kantar‘s research on e-commerce (online commerce) revealed that only 31% of Latin American households shopping online, while 69% prefer to buy directly in stores.

Central America remains the most conservative region in shopping online, with 7% in Central America turning to online stores to purchase a product, compared to 93% who preferred buying in traditional stores.

The top countries in Latin America in terms of online shopping are Argentina with 50%, Peru with 38% and Brazil with 34%.

Barriers to e-commerce

While in Costa Rica 80% of consumers prefer to see and touch the product before making the purchase, in the Latin American 76% of respondents said the same, 47% saying they do not know how to use the Internet for shopping and 44% said they distrust enter payment data online.

What is bought online?  In terms in orders of most of the purchases made in Central America are appliances, clothing, footwear and vacation.

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The Customer Connection 2016 study was based on a mapping of 10,000 households in major cities in Latin America, on trend and consumer habits.


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We strive for accuracy in its reports. But if you see something that doesn’t look right, send us an email. The Q reviews and updates its content regularly to ensure it’s accuracy.

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