There are a number of digital marketing techniques that can be used to help attract new customers online. There are over 4 billion internet users in the world, but getting your product, service or website in front of them is not always easy.

Here is a rundown of some of the most important digital marketing techniques that you should consider utilizing to help attract new customers.

Content Marketing

Content marketing is the process of creating and distributing content that is designed to be relevant and valuable to your target audience. The idea is to create useful content (guides, news updates, how to explainer videos etc.) that a potential customer will want to click on. This helps to show your expertise, which builds trust in your product or service, and can drive traffic to your business page.

Search Engine Optimization (SEO)

Search engine optimization involves taking actions to help get more relevant traffic to your website for free. Search engines, such as Google and Bing, use sophisticated algorithms to determine which websites are shown when a user enters a specific search query. In order to ensure that your business is shown to the maximum number of relevant searches, it is important to carry out a number of SEO techniques, such as:

  • Keyword research
  • Implementing appropriate title tags, descriptions and metadata
  • HTML formatting
  • Building backlinks

Search engine optimization is a complicated task that requires specific skills and up to date knowledge of the latest trends. For this reason it can help to employ the services of an agency, such as, to maximize your SEO efforts.

Social Media Marketing

Social media marketing is all about using social media platforms, such as Facebook, Twitter and Instagram, to reach new people and develop meaningful relationships with customers. This is best achieved through a mixture of paid and organic social media posts.

Paid social media content is great for reaching new, targeted customers and driving conversions. While organic social media posts can help to create a sense of community between your business and your customers.

Pay Per Click (PPC)

Pay per click advertising refers to a model where you are charged each time somebody clicks on your advert. This method is most effective for search engine ads, where it is possible to pay to appear at the top of the search engine results page for specific queries even if your website does not currently rank well for those terms. This is especially useful for new businesses who are looking to gain new clients and break into an industry.

Affiliate Marketing

Affiliate marketing is the process of partnering up with another business who you think can drive traffic from their website to yours in exchange for a commission on sales. In order to form a successful affiliate marketing partnership, it is important to look for websites that are relevant to your target audience. Otherwise the traffic that they drive to your website is unlikely to convert into new business.