“With what eyes you see the world?” is a non-profit campaign that creates awareness of how people live their daily lives, with the objective that there is always a better perspective on life.
Thus was born the concept “#gafasrojas” (red glasses).
The campaign is to last six months, working with various foundations and causes.
The launch was in July. Despite a slow start, it is now picking up momentum and with participation of notable Costa Ricans, like Presidenta Laura Chinchilla and Teletica’s television personality, Edgar Silva.
The idea was born in the mind of José Cañas who wants us all to look at the world through the eyes of solidarity.