The new program involves an alliance with recycling incentives technology provider ecoins, an initiative founded in Costa Rica designed to increase the collection of PET bottles and other materials.
In an initiative founded in Costa Rica designed to increase the collection of PET bottles and other materials, in alliance with recycling incentives technology provider ecoins, PepsiCo Latin America recently launched “Recycling with Purpose” on Global Recycling Day to reiterate its commitment to a sustainable plastics vision and to propel the importance of inclusive recycling across the globe.
The program allows consumers to exchange their plastic materials for ecoins, a virtual currency they can use to earn discounts on a variety of products and services.
Through the ecoins program, participants first create a virtual profile where they can use their email address to store ecoins like a virtual account, Recycling Today reports. Participants then take clean, dry and separated materials to collection centers where they receive ecoins in exchange for the items.
“PepsiCo wants to be part of the solution and we will continue to work to build a world where the plastics we use never become waste,” says Monica Bauer, vice president of corporate affairs at PepsiCo Latin America.
PepsiCo Latin America is a division of the global firm that includes all of its beverage, food and snack businesses in 34 Latin Americana and Caribbean nations. The division generated US$7.4 billion dollars in net revenue in 2018, according to PepsiCo