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Remember Nokia? Brand Returns to Smartphone Market

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Nokia-1100
The Nokia 1100 is the top-selling mobile phones of all time. Released in 2003, Nokia sold more than 250 million units.

QTECH – The Nokia brand is set to return to mobile phones, two years after the Finnish company sold its flagship handset business and walked away defeated by Apple and Samsung.

Once the world’s biggest maker of mobile phones, Nokia was wrong footed by the rise of smartphones. It sold its entire handset business to Microsoft in 2014. But it held on to its phone patents with a view to eventually striking a licensing deal, though it had to wait due to a non-compete deal with Microsoft.

Nokia said on Wednesday it had signed an exclusive 10-year licensing agreement for newly formed Finnish company HMD global Oy to create Nokia-branded smartphones and tablets. HMD is owned by Smart Connect LP, a private equity fund run by former Nokia executive Jean-Francois Baril, and its management.

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The products will be made by Taiwan’s Foxconn and Nokia will receive an undisclosed royalty on sales, covering both brand and intellectual property rights. Microsoft announced simultaneously it would sell its entry-level phones business to HMD and Foxconn subsidiary FIH Mobile for $350 million.

Nokia, whose global market share in handsets peaked at around 40 percent in 2008, said its brand remained widely recognized, especially in developing markets.

“The areas where we believe the brand is strongest are Asia, South America and parts of Europe. Clearly China will be one of the target markets,” Ramzi Haidamus, chief executive of the Nokia Technologies unit, told Reuters.

Click here for the list of best-selling mobile phones.

 

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