“Save The Americans” (And Canadians) Is Costa Rica’s New Ad Campaign

QCOSTARICA – In the jungle, the city jungle, the human works tonight….in the jungle, the concrete jungle…

The Costa Rican Tourism Institute (Instituto Costarricense de Turismo – ICT) announced on Thursday a new campaign to promote the country in the United States and Canada.

Set to the tune of the ‘The Lion Sleeps Tonight’, singing sloths,  macaws and turtles tell working stiffs  – the overworked and overstressed people – about the wonders of Costa Rica.  Come to Costa Rica. Come to Costa Rica …. the video fades to black.

The ad will start appearing as of December 17.