Saturday 18 September 2021

Viensa Motors Betting On Growing “Luxury Car” Market In Costa Rica With The Maserati

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ghibli_2-jpg(QCOSTARICA) Soon, spotting a Maserati in San Jose’s growing traffic congestion may be a normal thing. At least that is the goal of Viensa Motors, with the addition of the Maserati to its lineup of Mitsubishi, Ssang Yong, Citroen, Geely, Fuso and JMC brands.

Previously, the “ultra-luxury performance automobile with timeless Italian style” was sold in the country by other companies, including the Grupo Q (who currently handles the Hyundai, Chevrolet and Isuzu brands).

“Maserati is undoubtedly one of the most prestigious brands in the world, which combines luxury and sportiness and perfectly complements our product portfolio,” noted Roberto Alvarez, marketing director of Veinsa Motors.

Click here to enter the exclusive world of Maserati

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Alvarez said it took five months the process of incorporating the brand, that included product training and customer service, both in the United States and Italy.

The company makes available five models: Levante (the first Maserati SUV), Ghibli, Quattroporte, Gran Turismo and Gran Turismo Convertible at its only Maserati store located in Terrazas de Lindora, in Lindora, Santa Ana.

Maserati customers in Costa Rica can count with a four-year warranty, specialized service, original spare parts, individualized attention and 24 hours a day, seven days a week mechanic’s service.

Maserati moves with the times, the new Levante SUV
Maserati moves with the times, the new Levante SUV

Viensa Motors is betting attracting customers to the brand and a growing trend towards luxury vehicles. According to Asociación de Importadores de Vehículos y Maquinaria (Aivema) – associatin of importers of vehicles – some 2.350 of the high end vehicles were sold in Costa Rica in 2015; in 2014 the number was 2.098 and 1.889 in 2013.

“There is a market for the brand and mainly for the SUV that we will be presenting on Thursday (October 6). It differs from traditional sports cars,” said Alvarez.

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Among the high-end brands currently available in Costa Rica are: Acura, Alfa Romeo, Audi, BMW, Jaguar, Land Rover, Lexus, Mercedez Benz, Mini, Porsche and Volvo.


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"Rico" is the crazy mind behind the Q media websites, a series of online magazines where everything is Q! In these times of new normal, stay at home. Stay safe. Stay healthy.

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