Sunday 13 June 2021

“Black Friday” Turns Into “Fin de Semana Negro”

Andrea Meltzer, gerente de Mercadeo de Cemaco. Esteban Monge/ La República
Andrea Meltzer, marketing manager at Cemaco. Photo: Esteban Monge/ La República

QCOSTARICA – This year, in Costa Rica “Black Friday” has become Fin de Semana Negro” (Black Weekend) as the promotions continue past the traditional one day, continuing into the weekend until Monday, with the so called “Cyber Monday”.

271115_viernes_negro_comercios_full

- Advertisement -

The number of retailers joining the Black Friday promotions grew this year over the previous years, partly due expanded financial credit for consumers to make their purchases.

For many consumers, Black Friday is a ‘reward’ purchasing process, looking for deals on products they want, not necessarily need.

The growth of Black Friday in the country is also due to the growth in purchasing power. By July this year, the number of credit cards in the market rose 4% compared to the same period last year, according to the Ministerio de Economía (Ministerio de Economia, Industria y Comercio de Costa Rica – MEIC).

Pablo Arce, marketing manager at Grupo Monge, one of the larger retailer with outlets throughout the country, said “purchase intent has been higher this year, in the last two weeks we had a significant flow of customers to apply for loans.”

- Advertisement -

Expanding Black Friday to the weekend also allows consumers and retailers not to be tied down to one single day. Many consumers who could not take the day off work Friday, will be using the weekend to make their purchases. Spreading the even over several days also avoids crowds during limited hours.

The promotions this year have also diversified, moving away from retail only, to services such as courier companies, restaurants and even real estate developers.

Chili’s restaurants, for example, has it’s ‘Paradise Pie” at half price. Luemi Group, developers of Torre Rohrmoser is including appliances in the purchase of an apartment. Kirebe, developers of Montesol in Santa Ana offered a “cash back”, plus furnished apartments to Black Friday buyers.

The telcos also joined in the Black Friday frenzy. Kölbi, Movistar and Claro all had Black Fridau deals, with discountred pricing on plans, phones and topping up prepaid minutes.

But, not everything on Black Friday is a deal.

Consumers are being asked to be careful and report any irregularities in pricing. On Friday alone, the Ministry of the Economy received 100 calls of alleged false advertising.

- Advertisement -

The director of the Office of Consumer Advocacy of the Ministry of the Economy, Cynthia Zapata, said 29 establishments were found to have committed irregularities in their Black Friday promotions, most related to the lack of information or misleading advertising to induce or mislead consumers.

ofertas

Zum Zum stores, for example, advertised discounts of up to 60 percent on some items, but was forced to correct the advertising because they were out of stock of products with the price reduction.

The Ministry of the Economy did not disclose the name of the other establishments with irregularities given that inspectors found they had quickly corrected the errors.

Consumers can use the toll-free lines at 800-CONSUMO or dial 1311 to file his complaint.

- Advertisement -

FACT CHECK:
We strive for accuracy in its reports. But if you see something that doesn’t look right, send us an email. The Q reviews and updates its content regularly to ensure it’s accuracy.

Ricohttp://www.theqmedia.com
"Rico" is the crazy mind behind the Q media websites, a series of online magazines where everything is Q! In these times of new normal, stay at home. Stay safe. Stay healthy.

Related Articles

Commerce anticipates drought of temporary hires for the end of the year

QCOSTARICA - The Costa Rican commercial sector estimates a difficult situation...

Consumer uncertainty remains, but there is a little less pessimism

Currently, 6.5% of Costa Ricans say that the Government is doing...

MOST READ

eHow to Become Successful in Online Casino Betting 

To become a successful gambler in the online industry, there is a lot to cover. It can be known to be a vastly different...

Figueres wins the PLN presidential nomination

QCOSTARICA - Former president, José María Figueres Olsen (1994-1998), on Sunday, became this Sunday the presidential candidate of the Partido Liberación Nacional (PLN) for...

Bus stops could be a covid-19 contagion bomb

QCOSTARICA - It's five in the afternoon on any given Wednesday in San José. Hundreds of people returning to their homes begin to crowd...

Today’s Vehicle Restriction: June 9, “EVENS”

Today, Wednesday, June 9, only EVENS can circulate. The measure is countrywide and applied between 5:00 am and 9:00 pm, save for those under the...

Today’s Covid News: Restrictions allowed a decrease in Covid-19 and prevented hospital collapse

QCOSTARICA - A moderate decline in new cases for the third consecutive week allowed the hospital system to avoid the dreaded collapse and rapid...

Kamala Harris begins tour in Guatemala

Q24N - Arriving in the Guatemalan capital about two hours late, after the plane in which she was traveling had to turn around due...

Back in the 80’s Costa Rica

QCOSTARICA - When CR was so beautiful, healthy, and safe! No motorcycles. No loud cars. No billboards. No traffic. When everyone walked to a pulpería,...

Daniel Ortega undertook a hunt for presidential candidates and opponents

TODAY NICARAGUA – In an unprecedented persecution, the Daniel Ortega regime detained four presidential candidates in one week, a move that is part of...

Quepos flooded by heavy rains (Photos)

QCOSTARICA - The residents of the Central Pacific endured heavy rains Monday afternoon, June 7, hardest hit the town of Quepos, where the streets...

WANT TO STAY UP TO DATE WITH THE LATEST!

Get our daily newsletter with the latest posts directly in your mailbox. Click on the subscribe and fill out the form. It's that simple!

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.