The papaya GoldenPerfecta® is exclusively produced in Costa Rica and belongs to the Pococi hybrid variety, whose seed is protected and regulated by the Ministerio de Agricultura y Ganadería (MAG) – ministry of Agriculture.
It is characterised by an intense inner red colour, its flavour and aroma, with a high Brix level, of up to 11. Besides, “its long shelf life and resistance make it especially suitable for long distance maritime exports,” explains Stéphane Martin, from the firm EICSA.
Although they have a good presence in the Canadian market, the goal now is to find a way to introduce their papaya in Europe, competing against Brazil.
“We entered the Canadian market 7 years ago, and even since production and exports to that country have constantly developed.
We trust that the experience gained will help us reach our current goal of successfully introducing the GoldenPerfecta® in Europe, where it will directly compete with Brazilian papayas, as their weight varies from 1 to 2kgs per unit,” affirms Stéphane.
“Our GoldenPerfecta® papaya is grown following strict production and harvest protocols in order to obtain the best possible quality and meet the GlobalGap certification rules,” he adds.
As for the promotion of the papayas, EICSA S.A. will seek to advertise their health benefits among consumers.
“We believe that the exceptional nutritional qualities of papayas must be better advertised, so that they are seen not just as an exotic fruit, but also as an ideal option for a healthy lifestyle, explains Stéphane.
Agitrade 2013 is being held at Antigua, Guatemala, on 14 and 15 March 2013.
Source: Fresh Plaza