Friday 22 October 2021

Pandemic reinforces the Costa Rica’s attractiveness as a global destination for wellness tourism

Industry generates US$3.4 billion annually

Paying the bills

Latest

Today’s Vehicle Restriction October 22: Plates ending in “9 & 0” CANNOT circulate

QCOSTARICA - For today, Friday, October 22, vehicles with...

Tourism warns that the mandatory vaccination certificate for tourists will put the high season at risk

QCOSTARICA - The sanitary measures announced by the government...

How will the QR code work to verify vaccination when entering shops?

QCOSTARICA - Starting December 1, anyone who wants to...

Monday starts vaccination against covid-19 for 12 to 17 year olds

QCOSTARICA - Starting Monday, October 25, vaccination against covid-19...

80% of Costa Rica would be vaccinated before the end of the year

QCOSTARICA - Costa Rica would be 72 days away...

Costa Rica, Panama and the DR advocate for the release of political prisoners in Nicaragua

QCOSTARICA - At the high-level meeting that took place...

What Are the Most Reputable Online Casinos in Costa Rica?

Online gambling is a fun and exciting leisure activity...
Paying the bills

Share

QCOSTARICA – The pandemic caused by Covid-19 fuels the strategy of positioning Costa Rica as a world destination to develop wellness tourism, since travelers will be in search of countries that project a healthy and relaxing lifestyle.

“Costa Rica had a very wide range of wellness services,” said Laura Barrantes, president of Wellness Costa Rica and representative of the country before the organization of Global Wellness Day.

So concludes Laura Barrantes, president of Wellness Costa Rica and representative of the country before the organization of Global Wellness Day.

“In 2021, the country is working on this premise to invite all travelers to consider the enhancement of a market niche such as the wellness segment, which allows them that much-needed contact with nature, in biosafety conditions, to improve this mental health so affected, not only now by the pandemic, but for some years ago with the phenomenon known as burnout, which has seen its effects increased precisely due to the global health situation,” explained Barrantes.

- Advertisement -

Thermalism, spa, meditation, yoga, physical exercise, forest therapy, thalassotherapy and therapeutic massages are part of the activities sought by tourists who love wellness.

They also seek services related to preventive health and weight loss.

A key part of the growth of Costa Rica as a destination has been the professionalization of services related to well-being in recent years.

“Costa Rica had a very wide range of wellness services. Given the growth of the segment, which has even been adopted as a lifestyle by many people, it was necessary to insert them as part of the country’s tourism product,” added Barrantes.

La Fortuna, Nosara, the South Pacific, the Nicoya Peninsula (cantons of the Blue Zone), Ujarrás, Santa Teresa and the South Caribbean, are considered the hot spots of well-being in the country, according to the Costa Rican Tourism Institute ( ICT).

Read more: Costa Rica To Reveal Secrets of It’s “Blue Zone”

- Advertisement -

“Each of these places has an integrated offer that allows them to identify them as ideal for wellness. We cannot talk about a destination being wellness just because it has 50 yoga studios,” the expert analyzed.

Costa Rica competes with Mexico, Brazil, the Dominican Republic, Thailand and Singapore for the attraction of tourists from the United States and the main European markets, such as Spain, the United Kingdom, France and Germany.

Mexico ranks first at the regional level and number eleven worldwide within the tourism wellness market, generating US$10.5 billion annually. No other Latin American country appears in the global top 25.

The Instituto Costarricense de Turismo (ICT) – Costa Rica’s tourism board –  began working on the strategy to position the country as a wellness destination in 2016. There is even the Costa Rica Wellness Association, with 20 member companies, which seeks to promote the development of businesses dedicated to this industry.

- Advertisement -

The wellness industry moves US$3.4 billion a year. These were the fastest growing segments during 2020, according to the Global Wellness Institute (figures in percentages):

  • Public health and personalized or preventive medicine (+23.5)
  • Fitness of the body and mind (+21.4)
  • Real estate dedicated to wellness and lifestyle (+18.6)
  • Wellness tourism (+14)
  • Healthy food, good nutrition and weight loss (+12.8)
- Advertisement -
Paying the bills
Ricohttp://www.theqmedia.com
"Rico" is the crazy mind behind the Q media websites, a series of online magazines where everything is Q! In these times of new normal, stay at home. Stay safe. Stay healthy.

Related Articles

The corner of Costa Rica where people live on, and on

Dulce Nombre, Costa Rica (AFP) Aged 94, Saturnino "Sato" Lopez rises...

End of 2021 would be the beginning of a “good” high season in tourism

QCOSTARICA - The end of 2021 would mark the beginning of...

Subscribe to our stories

To be updated with all the latest news, offers and special announcements.

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.