Last month, Ronrico invited the press and influencers to a lunch “between compas”, where it presented its line of rums with flavors and the re-launching of the brand.
Ronrico, a Caribbean rum produced in Costa Rica by Centenario Internacional, is bringing together the Caribbean and Costa Rican with a line of coconut, pineapple and lemon flavors which will accompany the traditional gold and clear rum. This strategy responds to the needs of cutting-edge consumers and ease of creating unique blends without losing taste and quality.
“Being able to create our own mixes to surprise the guests is possible thanks to Ronrico’s new flavors; these, in spite of adding other products to create the perfect result, maintain the flavor and smell of their fruit,” says Manuel Coronado, Ronrico brand manager.
The differentiated value of these new flavors is the production, because first an infusion of the fruits is made to then add Ronrico, a rum of 3 years of aging, resulting in a product with a unique smell and flavor. This characteristic is what makes it possible to mix the essence with other ingredients.
The re-launch will have an aggressive strategy in social networks and at points-of-sale.
“We want all consumers to try our varieties and discover for themselves the taste and quality that Ronrico offers,” says Coronado.
