Thursday, 22 October 2020

Smashburger opens in Costa Rica

Smashburger opened its first restaurant in Costa Rica Saturday, the first of 18 franchise locations planned throughout Latin America.


Costa Rica is the third international market for Smashburger, which has locations open in Kuwait and Canada. The fast-casual burger chain is scheduled to debut in Saudi Arabia in early 2013.

In Central and South America and the Caribbean, Smashburger is working with franchisee Richard Eisenberg of QSR International. Eisenberg is a former general manager and executive director of Yum! Brands Inc.’s Central America, Caribbean and Northern Latin America divisions. QSR International has opened restaurants for KFC, Quiznos and Teriyaki Experience in the region.

David Prokupek, chairman and chief executive of Smashburger, said in a statement: “Our expansion into Latin America is an important milestone for Smashburger. We’ve built a brand that has a strong, passionate following well beyond the borders of the United States. Costa Rica is certain to be a great market for us.”

- paying the bills -

As is typical of all Smashburger restaurants, the new unit in San Jose and subsequent Costa Rica locations will feature a regional recipe. The Costa Rica burger is topped with chorizo, grilled Turrialba cheese, refried black beans, fried potato sticks and Lizano-cilantro mayo on a classic egg bun. The burger may also be served with pejibaye frites, which are a flash-fried and seasoned peach palm fruit common in Costa Rica, served with cilantro mayo, or portobello mushroom fries.

Smashburger is not alone in its plans for growth in Latin America. Other U.S.-based brands with aggressive efforts there include Starbucks, which opened its first unit in Costa Rica earlier this year and has plans for hundreds of locations in Brazil, Argentina and Mexico. Johnny Rockets opened its largest restaurant in chain history in the Dominican Republic earlier this year, where a total of five franchise units are planned, and the brand is also scheduled to debut in Brazil before the year is out. Burger King is also expanding rapidly in Brazil under a new master franchise agreement there.

In addition to the new unit in Costa Rica, Denver-based Smashburger has 182 franchised and company-owned locations in the U.S., two in Canada and one in Kuwait.

- paying the bills -
- paying the bills -
Rico
Ricohttp://www.theqmedia.com
"Rico" is the crazy mind behind the Q media websites, a series of online magazines where everything is Q! In these times of new normal, stay at home. Stay safe. Stay healthy.

Related Articles

[BLOG] Costa Rican Electric Company – General Maintenance Procedures

During my fifteen plus years of living in Costa Rica, I...

Heliport, Money and Weapons in Costa Rica

Following reports by residents of Las Asturias de Pococí about flyovers...

MOST READ

Exercise their powers effectively and with a sense of urgency

"Exercise their powers effectively and with a sense of urgency"

Most wanted pimp in Costa Rica charged clients $200 for having sex with underage girls

QCOSTARICA - After spending a season in Costa Rica, the Spaniard Joaquín Burgués Valera rented the Hotel Sueño Español in Escazú in 2014. But...

Dollar exchange stable for two weeks

QCOSTARICA - The dollar exchange rate against the colon fulfilled two weeks of stability this Monday, after several weeks of increases. The exchange closed this...

The Marchamo dilemma

OPINION - In less than two weeks, on November 1, unless there is a setback, the 2021 Marchamo goes on sale. Some publications on social...

Despite the failure, Alvarado and Cruickshank insist: “The dialogue is still on”

Q COSTARICA - In a meeting with the Bloque Unitario Sindical y Social (Bussco), President Carlos Alvarado, said that "it is urgent to make...

Commerce anticipates drought of temporary hires for the end of the year

QCOSTARICA - The Costa Rican commercial sector estimates a difficult situation for year-end retail sales and the traditional hiring of temporary help. The Costa Rican...

Let's Keep This Going!

To be updated with all the latest news and information about Costa Rica and Latin America.

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.