Costa Rica’s Foreign Trade Office unveiled the brand first in China
While “Esencial Costa Rica” has drawn criticism in the country, in particular from the tourism industry, China and India are be the first two countries to for the launch of the campaign.
A delegation of the Ministerio de Comercio Exterior (Comex), headed by ministra Anabel González, visited the cities of Xiamen in the Fujian province, Shenzhen in the Guangdong province and Hangzhou, in the province of Zhejiang.
The next stop will on the ministra’s agenda is India.
The objective of the Comex is to promote Costa Rica as an investment destination.
Ministra Gonzalez told EF, before leaving for Asia, that the brand will be introduced gradually.
“We will first focus on investment. Each institution has its promotional strategy”, said Gonzalez with reference to the Comex, the ICT will focus on tourism and the Cinde on exports.
“There is a synergy in promoting investment , tourism and exports, the three sectors go hand in hand”, said Gonzalez.
The Comex minister’s trip coincided with China’s International Fair for Investment and Trade (CIFIT).