When it comes to making a choice, there is a clear preference by travelers for “green” hotels and tourism products, confirming that the sustainability of the tourism business only makes sense when the sustainability of the area is guaranteed.
In her blog in Elfinancierocr.com, Katiana Murillo highlights the growing preference of tourists worldwide for hotels which have environmentally friendly practices, even if it means paying higher rates.
“…According to a study by the Global Business Travel Association (GBTA), the percentage of US companies with travel reservation policies that require or recommend that a hotel adopt sustainability measures has risen from 11% in 2011, to 19% today. ”
“… 66% of consumers of tourism products around the world say they prefer to buy products and services from companies that have implemented programs to give back to society, according to a 2012 survey by Nielsen Wire. Of these, 46% are willing to pay extra costs for corporate social responsibility practices. ”
“… A survey by Trip Advisor (2012-2013) showed that the majority of companies (91%) believe it is important to operate an eco-friendly way. Businesses in North and South America are more likely to think that it is important to carry out such practices. And 77% of businesses are currently developing this type of action in order to reduce the impact of their activities on the environment. ”